10/26/07

Community Involment, Aisle 5

After months of working with the grocery company Kirby Foods to create websites for each of their 18 stores, the project is finally accomplished. Kirby Foods operates IGA stores and they previously only had a corporate website, but nothing for the individual stores. Early this year, they asked us to come up with a new concept for them. We presented "Community Sites". The idea would be to make a "portal" or information source that was specific for that town. Local news, weather, gas prices, events, and, of course, the deals in the stores were the first things placed on each of the sites.

Since then, they are now offering web-only coupons and other promotional items. Customers can see the weekly as soon as they are public (Saturday night at midnight) and beat the other shoppers who have to wait for their Sunday morning paper. Kirby foods has begun advertising their new store websites on radio, TV and print. We are excited to continue working with Kirby Foods.

John Lamkin, co-owner of Kirby Foods had this to say about the new websites:
"Several years ago we knew we needed a web site for our
customers but had no idea what it should look like. We hired another company, before 30proof, that gave us a web site about as interesting as watching grass grow. 30proof knew what we wanted with us telling them. We have been very happy with the work they have done and the direction that are taking us."

10/25/07

30proof's New Home

This is our new land of residence. Since we have spend the last few years operating from two separate parts of the country, being united in San Francisco is a great opportunity for us. Sam made the drive across the country earlier this month and I moved about an hour's drive south from Sonoma. We are enjoying living in the city and working with our clients throughout Northern California, the Midwest and the rest of the country. Don't forget that our contact information has also changed:
30proof San Francisco
P.O. Box 7775
San Francisco, CA 94120
800.915.7834
415.839.9987
hello@30proof.com

Go ahead, give us a call.
-Jesse